xv
목 차
제1장 연구개요 ···································································································· 3
제1절 연구 배경 및 목적 ·················································································· 3
1. 연구 배경 ······························································································ 3
2. 연구 목적 ······························································································ 4
제2절 연구 내용 및 방법 ·················································································· 5
1. 연구 내용 ······························································································ 5
2. 연구 방법 ······························································································ 5
제2장 산업관광이란 ······························································································ 9
제1절 산업관광의 개념 및 특성 ········································································· 9
1. 산업관광의 개념 ···················································································· 9
2. 산업관광의 범위와 유형 ········································································ 14
제2절 산업관광에 대한 연구 ··········································································· 19
1. 향토 산업을 활용한 산업관광 ································································ 19
2. 산업관광을 통한 브랜드자산 가치 형성 ·················································· 19
3. 산업관광의 체험관광 요인과 만족도 ······················································ 20
4. 산업관광정책의 중요성 ········································································· 20
5. 산업유산의 활용 ·················································································· 22
제3절 산업관광에 대한 종합적 이해 ································································ 27
1. 산업관광에 대한 개념 설정 ··································································· 27
2. 산업관광의 주체별 특성 ········································································ 29
제3장 국내 산업관광 현황 ··················································································· 35
제1절 국내 산업관광 현황 ·············································································· 35
1. 국내 산업관광 주요 현황 ······································································· 35
2. 국내 산업관광정책 추진 현황 ································································ 38
3. 국내 산업관광 사례 ·············································································· 42
제2절 서울시 산업관광 현황 ··········································································· 45
1. 서울시 산업관광 주요 동향 ··································································· 45
2. 서울시 산업관광 사례 ··········································································· 46
제4장 서울시 산업관광자원 실태조사 ····································································· 65
제1절 서울시 산업관광자원 조사 개요 ····························································· 65
1. 외래관광객 선호 산업관광상품 ····························································· 65
2. 서울시 산업관광 프로그램 ···································································· 66
3. 서울시 산업분포 특성별 산업관광자원 ··················································· 66
4. 서울시 산업유산자원 ············································································ 66
제2절 서울시 산업관광자원 조사 ····································································· 67
1. 외래관광객 선호 산업관광상품 ······························································ 67
2. 서울시 산업관광 프로그램 ···································································· 71
3. 서울시 산업분포 특성별 산업관광자원 ··················································· 89
4. 서울시 산업유산자원 ·········································································· 103
제3절 전문가 조사 ······················································································· 107
1. 조사 개요 ·························································································· 107
2. 조사 결과 ·························································································· 108
제5장 서울시 산업관광자원 활성화 방안 ······························································ 119
제1절 서울시 산업관광자원 활성화 전략 개요 ················································ 119
1. 서울시 산업관광자원 활성화 전략을 위한 전제 ······································ 119
2. 서울시 산업관광자원 활성화 전략 방향 및 추진 과제 ····························· 121
제2절 서울시 산업관광자원 활성화 전략 ························································ 123
1. 서울시 산업관광자원의 활용 ······························································· 123
2. 서울시의 산업관광자원 개발 시 대기업 활용 ········································· 129
3. 서울시의 산업관광자원 개발 시 중소기업 활용 ······································ 132
4. 산업유산자원의 발굴 및 활용 방안 ······················································· 141
5. 산업관광 인지도 개선 및 홍보마케팅 전략 ············································ 145
제6장 결론 및 시사점 ······················································································· 151
제1절 결론 ·································································································· 151
1. 서울시 산업관광의 현황 및 문제점 ······················································ 151
2. 산업관광 활성화를 위한 추진 체계 ······················································ 153
제2절 정책적 시사점 ···················································································· 155
1. 서울시 산업관광상품의 개발 ······························································· 155
2. 산업관광 개념에 대한 인식의 변화 ······················································· 156
3. 기업참여 유도 방안의 필요성 ······························································ 157
참고문헌 ·········································································································· 161
부록 ··············································································································· 167
영문요약 ·········································································································· 175