[제8권1호(통권20호)]Medical Tourism and Meditel Activation Plan for International Exchange in Korea / Kang, Hye-Jung

Medical tourism and Meditel Activation Plan for International Exchange in Korea

1)

Kang, Hye-Jung

ABSTRACT

As korean society focuses to move more and more on for the mutual benefits of possible to be happened in an era of globalization, getting out from the state and local government for international exchange. Generally speaking, we have received positive reviews to be achieved a lot of local development by establishment of sisterhood, but we need to act with agility from improvement of competitiveness and changing circumstance in now-days, and to plan for new development and to provide a differentiated strategy. Therefore, we have concentrated on an increase in quantity till now, for the future we should advance international exchange from new plan and attraction based on special resources. For this point, when we look at in neighboring countries such as Japan and China progressed in low birth and ageing society rapid in Korea, medical tourism can expect as a media conduct. In Korea, we are already operating basic policies, revised medical laws, instructed of medical visa system and launching of medical tourism service center, to activate better exchange between states, and try to make a new leap forward, Medical Tourism Hotel (named of ‘Meditel’) has accepted as kind of hotel business. According to a study about advanced research in existing and circumstances at present, under international understanding perspective, we have got the result researched about activation plan such as below. First, reinforcement work organization through medical tourism to be built up a fundamental task, secured group or organization, infrastructure.

Second, having an opportunity for manpower to educate and interchange that able to develop and be harmony. Third, for continuous progress between connected counties, as a line, offering specialized meditel products. Forth, enhancement to contact for interchange of international as used medical tourism and Meditel properly in various parts. Fifth, draw up measures like formation of network, expansion target area for a mutual interest, and the need for a plural society. However, It has a limitation caused from do not concern about various variables, even-though this, for obvious reasons, has significance accessed activation of medical tourism and meditel for international exchange.

Therefore, various media conducts and researches related to international exchange should be raised to be able to play important role as activation, and bring up the need of continuous studies about possibility of international exchange functions through those.

* Lecturer, Dept. of Tourism Management, Daegu University, Korea,

e-mail : [email protected]

Key words : Medical tourism, International exchange, Education of Medical tourism, Meditel

Ⅰ. INSTRUCTION

In global ages, as transportation and telecommunication have developed more and more, market and information between the states have started to open and there is becoming a boundary line faint. As korean society focuses to move more and more on for the mutual benefits of possible to be happened like culture and product or local and industry development, getting out from the state and local government for international exchange. Furthermore, at the present, it is not renewable by self, but it should enhance international competitiveness as reinforced mutual cooperation from share information, trade, and invite investment etc.

Generally, many of nation and local government have received positive reviews to be achieved a lot of local development by establishment of sisterhood. Otherwise, dependence on relationship from only mutual interchange is deepening lack of experience and information, and absence of charm. In globalization, they need to act with agility from improvement of competitiveness and changing circumstance (Jo, Young-Mi, 2009), and to seek for new development and to provide a differentiated strategy to be occupied comparative advantage in now-days. (Lee, Jeong-Suk, 2012).

Because we have promoted international exchange cooperation in various sectors like personal, culture and sports, and economic and commerce communication, etc, but result was insufficient from those, so need to a new strategy desperately. Therefore, they have concentrated on an increase in quantity till now, for the future we should advance international exchange from new plan and attraction based on special resources.

The general public is interested in leisure and health more and more, while birth and population aging are getting bigger issues worldwide including Japan and Korea. To put this in perspective, medical tourism can expect as a media.

From 2000, the government has already started the business ‘health tour to

Korea’, and then, the government has also revised immigration rules to allow foreign patients and their families to get long-term medical visas, in 2009. Next followed year, they have established ‘medical tourism center at the Korea Tourist Service. On Oct 2014, to give exact information of Korea Medical Tourism, they have constructed ‘Visit Medical Korea (www.visitmedicalkorea.

com), and implemented basic polices utilized medical and tourism for creating added value and activating interchange of nations.

And also, since Tourism Promotion Act Enforcement Ordinance revised, which combines with hotel as the hotel industry. To hold a dominant position among competing rivals in advance and join the ranks of advance countries, they try.

In this report, I will try to analyze of medical tourism industry, complex of medical and tourism, concept of meditel happened hotel and medical service at once. Furthermore, to know international and domestic meditel for situations and secure national competitiveness with continuous development, in point of international exchange view, looking for activation plans.

Ⅱ. PURPOSE AND SIGNIFICANCE OF INTERNATIONAL INTERCHANGE

1. SIGNIFICANCE OF INTERNATIONAL COMMUNICATION International exchange can be changed the meaning depending on that where should the aim of international interchange? then, what is the targer for the communication between each nation? Commonly, the meaning of international communication is that not only means products and cash, but communication in personal and cultural exchange differed customs country respectively. However, the present of international interchange is getting used vary caused the rapidly changing environment, etc.

When concerned about this circumstances, the interchange can be equal

relation of cooperation to be able to advance mutually incompatible at officially

and non-officially for several reasons such as the various agents, transcended

distinction between beliefs, system, languages, religion and race, to be proposed

for friendship, cooperation, promoting understand and the public good(Park,

Yong-Rae, 2005).

It is able to consider one of general the communication to make each nation rapport through establishment of oversees offices and resident workers as interchange each country or local, but we need a strategy to survive capacity building from sharing of personal, information, best practice and idea now on.

2. THE PURPOSE OF INTERNATIONAL EXCHANGE

As globalization has arrived now-days, the boundary of each nation has lost the meaning. Besides, values of cosmopolitan are getting wider than racial distinctions and differences.

It makes collapsing border, minimising the role of the state with globalization and enhancement of the international competitiveness put in importance level above all things.

Therefore, suitable globalization with paradigm of government development is that escaped from in the center of nation like country and local and private government, etc, those become to be diversified, to find new item to meet the purpose of original like social contribution, mutual benefits and understanding.

As based on those Items we should achieve the goal for the people who in enrich life better than now.

To make it clear about the aim of international interchange, first having positive awareness of global collaboration, second, enhancing ability through best case benchmarking and advanced. Third, reviving regional economy and last is that development of society culture through collaborative effort cooperated each other. There is good value as a media conduct to make mutual benefits, although that is only business role model to reach a final purpose of international interchange.

Ⅲ. THEORY BACK-GROUND OF MEDICAL TOURISM

1. MEDICAL SERVICE AND MEDICAL TOURISM

We can get useful information related in medical sense, disease and medical

organization through broadcasting, mass media, especially the internet. For the client to get medical service can choose the medical organization positively based on various and exact information. Like this, the broaden rights for demand have high quality highlighted in value, the quality of medical functional about revived marketing and importance of strategy is getting high. According to Babakus and Boller(1992) when loot at it as an informant of medical, they said that essential the service(medicine technical quality) is one of surcharged services(environmental quality) in medical, and additional service is the grade for the customer who using medical service more than the essential. As Georette(1997) emphasized, even-though the service is superior to the customer, if they could not feel it, it is useless, and in medical, he insisted that the quality of medical service in influenced depending on standard of evaluation by the client. That is why, it is depending on individual preference.

As the result of these, medical tourism harmony with activities such as experiencing culture, shopping, watching to gain a beauty and to protect disease can be a beneficial reason to boost involvement.

As tourism for medical is aimed treatment, the amount of expense from a long stay has evaluated a key point and high value business through creation of jobs such as raising professional, global healthcare and developing the national economic. According to Tourism Promotion Act, article of 12, it means the patient who receiving medical service like treated cure, treatment and had an operation and the companion can be tourised with the service. Furthermore, in Japanese Tourism Authority, for the purpose of visiting foreign country is treated in domestic by medical, and it is combined between medicine and tourism moving foreign to foreign for remedy in Japanese Society of tourism promotion.

However, Mueller and Kaufmann(2001) argued that the travel to prevent from disease is called 'wellness tourism', trip of healing health is defined as a medical tourism. Connell (2006) insisted between health tourism and medical tourism have conceptual difference, in case of only interveneed medical treatment, it can be called 'medical tourism. nevertheless, in korea, we are travelling a large part of us on healing rather than medical part(Han, Eun-Jin　

＆　Noh, Jeong-Hee, 2013).

2. KOREAN MEDICAL TOURISM SYSTEM

Medical tourism in Korea is selected as 'health tour to Korea' among the plan in the Ministry of Health and Welfare on Feb, 2000. 4 of Health tourism business is designated in 2001, on Dec of the next followed year, designated free economic zones and operation of the Special Act on the free economic zones of the establishment foreign country to allow private health-care institutions, then 50 for the promotion of Health Industry specific projects as one of high-value medical tourism business were selected on 11, 2004. after then, Jeju Special Autonomy Law was enacted, allowing foreign health-care institutions for foreigners, and patient was taken to provide the Special Cases concerning placement, and others on 02, 2006. in 2009, 17 units in the strategic development vision and new growth engines were held at 'Cheong Wa Dae' and attract new growth engine industry is in Global Healthcare Industry were selected to foreign patients for mediation and Medical Service Act was amended to allow, and Medical immigration medical visa system for the convenience of tourists to attract investments on 05, 2009.

Furthermore, global health care and development of the external competitiveness of medical tour coordinator in order to enhance international certificate and be started at 11, 2011, Tourism Promotion, with the revision of the health care medical tourism, which combines accommodations and hotel industry recognition on 06 2013, and the on 10 2014, The Korean Tourism Organization has offered Medical web site called visit medical Korea that speedy and accuracy by deploying a great Korean medical tourism information.

1) VISIT THE ACTUAL CONDITION OF MEDICAL TOURISM

Medical tourism is around the year 2010 of the Republic of Korea, starting with a sharp of increase, by an average annual growth rate of 34.7 % by 2015.

A relatively short period of time, but is increasing number of foreigners who visit Korea for medical purposes, as can be seen at <table 1>.

<Table 1> Foreign patients Trends

unit:person

Division 2009 2010 2011 2012 2013 2014 Average annual growth(%) Admission 3,915 7,987 11,945 14,809 20,137 23,855 43.5%

Outpatient

56,286 63,891 95,810 128,711 172,702 221,672 36.5%

Health check 9,911 14,542 15,944 180,379 20,974 20.6%

Total 60,201 81,789 122,297 159,464 211,218 266,501 34.7%

Sources : Ministry of Health and Welfare 2014 Foreign patient survey data

In Korea, nationality of foreign patients receiving treatment at 60,000 persons from 141 countries, it has increased to more than 267,000 from 2009 to 2014. For 6years since 2009 the number of foreign patients is ending up till 90 million.

<Table 2> Visit nationality status(Top 10nations)

Division 2009 2010 2011 2012 2013 2014

China 4,725

(7.8%) 12,789

(15.6%) 19,222

(15.7%) 32,503

(20.4%) 56,075

(26.5%) 79,481 (29.8%)

USA 13,976

(23.2%) 21,338

(26.1%) 27,529

(22.5%) 30,582

(19.2%) 32,750

(5.5%) 35,491 (13.3%) Russia _(2.9%) ^1,758 _(6.2%) ^5,098 _(7.9%) ^9,651 _(10.3%) ^16,438 _(11.4%) ^24,026 _(11.9%) ^31,829

Japan 12,997

(21.6%) 11,035

(13.5%) 22,491

(18.4%) 19,744

(12.4%) 16,849

(8.0%) 14,336 (5.4%)

Mongolia 850

(1.4%) 1,860

(2.3%) 3,266

(2.7%) 8,407

(5.3%) 12,034

(5.7%) 12,803 (4.8%) Kazakhstan 128

(0.2%) 346

(0.4%) 732

(0.6%) 1,633

(1.0%) 2,890

(1.4%) 8,029 (3.0%) Vietnam _(0.5%) ³²⁷ _(1.1%) ⁹²¹ _(1.1%) ^1,336 _(1.4%) ^2,231 _(1.4%) ^2,988 _(1.4%) ^3,728

Canada 984

(1.6%) 1714

(2.1%) 2051

(1.7%) 2756

(1.7%) 2770

(1.3%) 2,941 (1.1%)

UAE 17

(0%) 54 (0.1%) 158

(0.1%) 342

(0.2%) 1,151

(0.5%) 2,633 (1.0%) Philippines 356

(0.6%) 957

(1.2%) 1,178

(1.0%) 1,787

(1.1%) 1,848

(0.9%) 2,032 (0.8%) Sources : Ministry of Health and Welfare 2014 Foreign patient survey data

Furthermore, the cumulative income due to medical tourism by 2014, starting

in 2009, estimated at $ 1.5 trillion won, besides just for a year, 2014, the income

of it has reached 5569 billion won. Average medical costs have twice as much

as compared to patients of locals as being studied.

<Table 3> Total income health care status

Division

Total income health care (unit : billion won)

Admission Outpatient Health Check Total

(unit : billion won)

2009 256 291 547

2010 520 432 81 1,032

2011 756 950 103 1,809

2012 1,347 1,180 145 2,673

2013 1,859 1,834 241 3,934

2014 2,372 3,007 188 5,569

Sources : Ministry of Health and Welfare 2014 Foreign patient survey data

As Korea`s medical tourism growth of the central and local governments of the key growth business strategy support, medical institutions and organizations of the many efforts of the outcome, such as above, can be charming aspects of infrastructure is a visit to neighboring countries and exchange.

Ⅳ. THE ORETICAL CONSIDERATION OF MEDITEL

1. CONCEPT OF MEDITEL

Meditel is combined medicine and hotel, pointed at medical tourist accommodation, patient's medical service and hotel services from a building can be offered the hospital and hotel complex (Jeon, In-Sun & Sim, Hong-Bo, 2014).

Therefore, meditel is called hotel or Health Care Medical, It can handle care and accommodation and recreation at the same time, to resolving the hospital and a hotel in coexistence means a building.

Korean government is a global medical tourism to grow up for Tourism

Promotion Act amendment listing like hostel, family hotel, Korean traditional

hotel, the premier tourist hotel sort of business, which was classified as medical

tourism in the hotel industry and added. According to meditel, the medical

tourist accommodation facilities are suitable for medical tourists and equipped with cooking ware in there, followed accommodation facilities suitable for food, sports or recreation with the together. It makes people use mainly for foreign tourists at one another.

2. CURRENT STATE OF INTERNAL AND EXTERNAL MEDITEL

THAILAND

Thailand is ample tourism resources and wellness of diplomatic products that combines the strengths to the United States and China, Japanese national who had targeted. Transnational projects called ‘Medicine Hub of Asia Project’ with mid - to long-term health care, spa, massage and check-up has launched a wide-ranging project. Bumrungrad Hospital (First authentication JCI among Asia) has detained an annual more than 400,000 foreign patients from 190 countries.

For foreign patients and guardian operating hotel suite, about 110 of the 12 language interpreter, clean laundry service, travel information service, foreign exchange services, as well as various dish as for foreign patients, including by providing to try to increase customer satisfaction.

In case of Samitivej Hospital (authentication JCI in 2007), there are nine of the clinic and language for about 1,200 with medical staff, in the prayer hall, religious, regional food services, interpretation services, such as luxury hotels and foreign patients to facilities for more than a very sensitive services. In Bankok Hospital, there are annually 160 countries of 16 million so that treat patients of the foreign language interpreter from 23 countries hired more than 100 possible with an interpreter.

SINGAPORE

In Singapore, not only having strengths like high-quality medical services, collectivization for English, a number of majority culture and social norms, ICI hospitals, but also playing important roles as a Herb of Medical like no-visa entry by trying to lure foreign patients, serve as increased recognition and support tax breaks and incentives, health care provider license, etc

One of medical group of Lapalz Medical (in 2008, authentication JCI), it has

launched since 1976, the private of large medical group about 750 doctors is

treating a patient, and foreign doctors had been cared to the annual total of more than half a million, and mainly run by for the rich available 24 hours of a comprehensive information desk and overseas patients for all the year round.

Another hospital is a Glen-eagles (authentication in 2006), in Asia, hotel concept of the hospital first roll was adopted, with about the number of 280 doctors and 1400 of clinic doctors the hotel has run 380 rooms in scale the for profit medical operation the premier medical facilities like a six-star hotel. In addition, Connexion one of hotels in Singapore has run 20 stories above the current pilot service as an official goal for the opening in 2016 by opening temporary as meditel since 2014.

THE UNITED STATE

Around of Large hospitals, Cooley Blend, MD Anderson and Mayo, hotels located around the plaza with the center and for the patient or spouse the meditel is operating same as Hotel.

DUBAI

Dubai declared Dubai Healthcare City (DHCC) free area for the first time the world, complex center has created, and Harvard Medical International has operated to create synergy effect can do by deploying medical tourism clusters as medical education, R&D, hotel. There's the United States, Mayo Uni Clinic, the Middle East U.S. hospital was established by medical staff field of cardiology therapy and continue to carry out research, and cosmetic clinic of The American Academy of Cosmetic Surgery and Harvard Medical School Dubai Center (HMSDC) have established. Of an apartment near the lake by for the advancement of medical tourism, hotel, including residential complex was constructed on it.

THE REPUBLIC OF KOREA

In Korea, in both the governmental is based on systematic foundation like one-stop service centers, medical tourism for training and Medical Center, conflict and establishment of the Office, meditel visa etc.

However, most Korean JIC (Joint Commission International) certification

bodies are mostly carried out focusing on the University Hospital, even there

are 27 now on. When compared with Medical tourism, it is vulnerable to certification of the meditel JIC in some aspects.

Nevertheless, foreign tourists stay in meditel through various subjects can receive a one-stop service for doctor's license, and an advantage is at the same hotel guests to hotel services provided by the patient and family were very high, it is believed to have been satisfied, because it has. Korea's leading brand in the capacity of medical kore a smart-care has run for safety, through the PR and marketing campaigns - by developing differentiated care high quality, reasonable price in positioning and was established.

Management system type shall be divided largely into four types of operation in Korea, first Ritz Carlton Hotel, Seoul & Busan Lotte Hotel, Grand hotel Intercontinental, Intercontinental Hotel in Coex Seoul and Seoul & Ulsan Silla Hotel with medical center are in this hotel.

Second, for instance, Busan Ambassador Hotel and smart Hospital, some of Hotel and hospital have joint.

<Table 4> Major luxury hotel in Seoul Area status of medical care

Name of hotel Facilities Examination

Rits carlton Hotel May clinic plastic surgery, skin care, hair center, anti-aging center Intercontinental Hotel AG clinic anti-aging, regenerative

medicine Imperial Hotel Dental and skin care clinic dental, skin care Lotte Hotel world Oriental medical clinic

‘Boom’ oriental medical center Grand Hilton hotel La clinic de paris spa, anti-aging clinic

Plaza Hotel Spa club spa, medical treatment

Lotte city Hotel Rachel Women clinic gynecological disease clinic, infertility clinic Sources : Im, Tae-Gyeong(2015), A Study on the medical tourism for Hotel Interior Space Planning; utilized the Expressional Characteristics of Biomorphic, Master's thesis in Hongik University

Third, there is a compound medical complex types such as in Jeju WE hotel,

JK Ramada in Jeju, Hanjin medical complex in Incheon, etc.

Last, it is similar with The United Stated like the form linked to accommodation outside. In this case, connection between hotels and hospitals that are located in areas with many hospitals are medical tourists to move into a convenient form, Welling Center in UK and Chaum Center, to be up and running.

Ⅴ. ACTIVATION PLAN

In this study, in Korea for international exchange came down on to come out of plans for promoting medical tourism and meditel of check out the theoretical background, international exchange, medical service and medical tourism.

Measures aimed at propping up based on it, are as follows.

1. International exchange business team building

The success of international trade in charge of foreign language skills, expertise and to smoothly perform their activities would be. Therefore, MICE industry for development for the Convention Bureau are the establishment and management to leverage medical tourism as a basic infrastructure work will be vital to grow professional and use the group and organization.

2. International education and professional exchange

International exchanges between cooperation and harmony, between countries or regions, and primarily aimed at the development. Therefore, promoting exchanges of both sides or practice of the personnel of both sides with the expertise of competence, nurture and education, through their interaction win-win and political coalitions. A well ought to come up with an occasion.

Further medical tourism before returning to their country a workforce for the strengthening of a system can manage the tourists who will also be important jobs can be a model between nations, as well.

3. Strategic international exchange medium as a developing specialized goods for meditel

In order to conclude the international exchange between countries or regions

requires sufficient advance information collection and the exchanges between after collecting information should be the opinions of each other.

Compliance through the expert identified and agencies through consultations with a verification of steps would be needed. To make it better, the medical tourism exchanges between cooperating to enable foreign exchange than the current status of the countries or regions should be identified, Health tourism product into their preferences and needs that are identified and specialized and differentiated, we need to develop and provide a product.

Further than loyalty for high and sustained interaction with international exchange area, only a providing of special benefits and facilities can also play an important role will be.

4. Establishing a variety of partnerships

Medical tourism and meditel for international exchanges, and may there are limits to the effect. However, network functions as opening up beginning should be an important role in as the medium of medical tourism.

Therefore, the activation of using intermediaries for the various field of medical tourism such as education, politics and industries etc, possibilities must be attained.

5. Target area of support international exchanges and diversification Beginning the exchange as well as maintenance of the exchanges will need a lot of effort. Therefore, interaction destination for local people need incentives (simplification of visa, free contact, etc) and support(charge of medicine and discount for meditel, share information), and broaden of network formation and an increase in various area and multiple exchanges for mutual benefit between national and regional will be necessary.

Brotherly relationship and cooperation networks in the case of advanced countries

already have agreements signed, civic education, campaigns, subsidies, various

development and to push for the regulation of incentives and sanctions, etc.

Ⅵ. RESULT

International exchange industry has important meaning with respect to secure national and regional competitiveness. That is why that a mutually beneficial international trade of reasons and the need are mounting.

Recently, medical tourism is a major Asian economies to focus on and rank as a new form of tourism. Although Korea is also offering specialized medical services for foreign patients and was equipped with a medical technology, and price competitiveness, quality services meditel, being utilized as an instrument of international trade research that is not enough.

As a result, this study is the significance of international trade and recognized domestic and international status with the notion of purpose, medical services and medical tourism, meditel researched, medical tourism for international exchanges based on it and managed to reach about activation of meditel.

According to previous studies of people's health care, medical tourism destination, in choosing a national scale enterprise concept of settlement and national support from the national level, fragmented, the need for marketing strategy is being proposed, but domestic and international case a certified JCI meditel there is little. Foreigners that can satisfy the subject of an international exchange, goods and establishing institutional system and revitalizing medical tourism with education and sharing human resources, including the need is getting insisted.

As actualized above, in unlimited competition, successful exchange was the era of globalization can be done, with constant advancements in the real value, which can be building will be able to.

In this report Medical tourism as a driving force behind the role of international exchanges, and what they indicate that as meditel in significance, though, has a limited duration that have no concrete enough solution, caused from absence of Medical tourism being associated with the role of the parameters and meditel not supposed, and variable, etc to organize smoothly.

Therefore, these various associated with an intermediate in order to overcome

the limitations of this study, medical tourism and the mutual exchange that can

play a role as well as position meditel raise the need for continued research and

more in-depth discussion about possibilities for the future.

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Article history :

Received 22 March 2015

Revised 17 April 2015

Accepted 27 June 2015