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35. 소셜커머스 서비스품질과 서비스제공 업체의 물리적환경이 소셜커머스 충성도에 미치는 영향 -공동구매형 소셜커머스를 중심으로-

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Academic year: 2021

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Fig. 1. Research Model 조하고  있으며,  소셜커머스  이용자의  만족은  향후  제품이나  서비스를  구매하기  위해  소비하는  금전적  또는  비금전적  비용을  줄일  수  있다
Table 3. Confirmatory Factor Analysis                     (Physical  Environment)
Table 5. Discriminant Analysis

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