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VIP-targeted CRM strategies in an open market

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Academic year: 2021

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Table 2.1 Previous classification and/or prediction researches in CRM domain
Table 2.3 shows a summary of previous data mining researches based on RFM values in CRM domain.
Figure 3.1 depicts the framework of our research. After integrating the original four tables, we pre-processed the data, identified VIPs, built models which classify VIPs and non-VIPs, and identified association rules among promotions from VIP customers’ t
Table 3.2 Examples of records of the dataset integrated for VIP classification
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