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A Social Media Strategy for Public Communication on Food Safety Matters

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Academic year: 2021

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Table 3 shows how the results of surveys on food safety, us- us-ing  one-tailed  and  two-tailed  five-  and  seven-point  scales,  yield different results.
Table 4 summarizes the results of opinion polls conducted on  food safety in Korea. What should be noted here is that  inter-preting  answers  of  “Average”  as  meaning  “Safe”  may  make  Koreans seem more confident in food safety than they actually  are

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